19 August 2004
Data Bulletin is the bi-weekly newsletter brought to you by Brand Republic in association with Direct Response, delivering top data news from the direct marketing industry to your inbox every week. Stories on the Data Bulletin are free to read by clicking a news story.
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Smart Talk launches corporate call barring service
Smart Talk: effective call screening
Staff, Brand Republic 07:00 18-08-2004
LONDON Smart Talk has developed a call suppression service for businesses that wish to remain compliant to the Corporate Telephone Preference Service.

Smart Talk says it will route outbound traffic via a telephone carrier and that each call made is automatically screened against the TPS database.

Each month the updated TPS list is uploaded to the telephone call barring tables and, if a TPS number has been dialled unknowingly, a recorded message will confirm the number has been barred.

Smart Talk claims the service is so accurate it is willing to accept all liabilities in the unlikely event a registered number is dialled through its service.

The company claims no extra equipment is required to sign up to the service and many companies can use it to back up other schemes.

For example, it will block calls to newly registered numbers contained in a list that had not been checked against the TPS or the Corporate TPS for a couple of months.

Smart Talk helps businesses to improve their customer service activities and reduce costs on voice, data, mobility and unified communications.

The extension of TPS to include businesses became effective in June. Direct marketers are now legally required to check and comply with the Corporate TPS registrations or risk a fine of up to 5,000.

As many as 70% of directors at marketing agencies are unaware of the Corporate TPS, according to data consultancy Alchemis. The service prevents businesses from receiving unsolicited telemarketing calls.

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