TPS registrations top 10m numbers

by Daniel Farey-Jones Brand Republic 22 Sep 2005

TPS registrations top 10m numbers

Lloyd: increasing discontent among consumers

LONDON - Telephone Preference Service registrations have now hit 10m, with the chairman of the service Colin Lloyd putting the dramatic increase down to widespread consumer discontent with the telemarketing industry.

Registrations on the TPS have increased dramatically over the last 18 months, as awareness of the service has grown. The rate of increase was accelerated by BT's recent launch of its Privacy service, which registers consumers on the TPS and was backed by an ad campaign featuring Jeremy Clarkson.

Recent Mori research showed that awareness of the TPS has risen to 50% from 41% in July 2004, and that 84% of consumers are satisfied with the service.

Lloyd called the TPS, which telemarketers have raised various concerns about, an "extremely effective" service. He also said he understood their concerns.

"We fully understand the concerns of the telemarketing industry and support the need to address the issues that have caused and are continuing to cause increasing registrations.

"However, recent research commissioned by TPS and the DMA indicates that the growth of registrations is a reflection of the increasing discontent with the telemarketing industry among consumers," Lloyd said.

The TPS is administered by Telephone Preference Service Limited, which is owned and operated by the DMA, under a five-year contract with Ofcom.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.